Put Down The Hose

This 30-second brand awareness spot follows a young man with a “bright idea” for beating the heat: cooling his house with a garden hose instead of running the AC. The humor plays on youthful ingenuity and naivety while building a memorable association with the punchline, “Put down the hose and call the pros.”

Designed as a modular creative platform, the concept can be efficiently repackaged across nine home services brands within a private equity-backed portfolio—maintaining a consistent creative idea and memory structure while allowing each brand to retain its own identity.